The Research Colloquium Series presents: Elke Weber, Ph.D.

Elke Weber, Ph.D.

On Wednesday, April 10th, Elke Weber, Ph.D. (Jerome A Chazen Professor of International Business Director, Center for Research on Environmental Decisions Director, Center for the Decision Sciences Columbia Business School), will be presenting for the Psychology Department's Research Colloquium Series.

Her presentation is titled "Query Theory - Knowing what we want by arguing with ourselves".

Psychologists and behavioral economists agree that many of our preferences are constructed, rather than innate or pre-computed and stored. Little research, however, has explored the implications that established facts about human attention and memory have when people marshal evidence for their decisions. This talk provides an introduction to Query Theory, a psychological process model of preference construction that explains a broad range of phenomena in individual choice with important personal and social consequences, including our reluctance to change and excessive impatience when asked to delay consumption.

This presentation will take place on the Rose Hill Campus in Walsh Library's Freeman Hall. All university students are welcome.